© 2019 by Phil Mesnildrey.

Bristol-Myers Squibb (BMS) is a global BioPharmaceutical company, headquartered in NYC and with offices all around the world, including China. But it was losing out on talent in China to better-known brands.

To address the issue, Maximum created a career website focussed on informing, convincing and converting visitors into applicants. An integrated ATS ensured a smooth path from step one to application. 

Once built, BMS assumed full control of the site. Within two years, new visitors were well down and BMS contacted Maximum to increase:

- visitors

- applicants

Solutions

Maximum determined that BMS weren’t simply in the numbers game when it came to applicants, they were in the quality game, and that BMS needed to start building a relationship early with future talent. The result was a Maximum-built talent club that BioPharma students, graduates and potential experienced hires could join and get inside information on the industry, BMS and career openings. 

Specifically, we:

- created an awareness media campaign, launched to attract the audience to the talent club, which was hosted on the BMS career website

- set up profile pages and trackers for talent club members, in order to fully follow (and understand) their talent journeys

- developed a content strategy to push tailored information to talent club members, and invited them to share BMS updates and refer their friends to open positions.

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