Bristol-Myers Squibb (BMS) is a global BioPharmaceutical company, headquartered in NYC and with offices all around the world, including China. But it was losing out on talent in China to better-known brands.
To address the issue, Maximum created a career website focussed on informing, convincing and converting visitors into applicants. An integrated ATS ensured a smooth path from step one to application.
Once built, BMS assumed full control of the site. Within two years, new visitors were well down and BMS contacted Maximum to increase:
- visitors
- applicants
Solutions
Maximum determined that BMS weren’t simply in the numbers game when it came to applicants, they were in the quality game, and that BMS needed to start building a relationship early with future talent. The result was a Maximum-built talent club that BioPharma students, graduates and potential experienced hires could join and get inside information on the industry, BMS and career openings.
Specifically, we:
- created an awareness media campaign, launched to attract the audience to the talent club, which was hosted on the BMS career website
- set up profile pages and trackers for talent club members, in order to fully follow (and understand) their talent journeys
- developed a content strategy to push tailored information to talent club members, and invited them to share BMS updates and refer their friends to open positions.
