10,000+
Social shares generated, via WeChat, Weibo and LinkedIn.
105,000+
Unique visitors on the platform after only
five days.
250,000+
Page views collected from an initial pool of 5,000 followers.
For the launch of their latest product Got2B, Henkel & Schwarzkopf approached our agency to help them with :
1- Engaging with an existing pool of WeChat followers
2- Generating noise & awareness
3- Reaching like-minded people and circle of friends
4- Focusing on WeChat and stay within a <30k RMB budget.
With little money, owned channels are usually the best way to create genuine content and generate the best ROI.
We used their WeChat Account to dive into a pool of followers and created a teaser WeChat newsletter announcing an upcoming online competition.
Once kicked off on the same day, we invited people to join the game, read key USPs about the product, and share a photo of themselves using it.
The competition platform, mobile & WeChat friendly, was a mandatory aspect of this campaign, limiting the number of barriers and time needed to play the game.
Attention span is always short, so a voting system was implemented to increase engagement (upload, shares, likes) as well as the number of returning users.
We kept the contest short & intense.
5 days later, and from 5,000 followers, the activation campaign had generated:
- 10,000+ social shares
- 105,000+ unique visitors
- 250,000+ page views
- 50 Winners
- 1 returning client : )