© 2019 by Phil Mesnildrey.

10,000+

Social shares generated, via WeChat, Weibo and LinkedIn.

105,000+

Unique visitors on the platform after only
five days.

250,000+

Page views collected from an initial pool of 5,000 followers.

For the launch of their latest product Got2B, Henkel & Schwarzkopf approached our agency to help them with :

1- Engaging with an existing pool of WeChat followers

2- Generating noise & awareness

3- Reaching like-minded people and circle of friends

4- Focusing on WeChat and stay within a <30k RMB budget.

With little money, owned channels are usually the best way to create genuine content and generate the best ROI.

We used their WeChat Account to dive into a pool of followers and created a teaser WeChat newsletter announcing an upcoming online competition.

 

Once kicked off on the same day, we invited people to join the game, read key USPs about the product, and share a photo of themselves using it.

 

The competition platform, mobile & WeChat friendly, was a mandatory aspect of this campaign, limiting the number of barriers and time needed to play the game.

 

Attention span is always short, so a voting system was implemented to increase engagement (upload, shares, likes) as well as the number of returning users.

We kept the contest short & intense.

5 days later, and from 5,000 followers, the activation campaign had generated:

- 10,000+ social shares
- 105,000+ unique visitors
- 250,000+ page views
- 50 Winners

- 1 returning client : )